On May 31, 2018 the headquarters of one of the biggest Thai language newspapers «Khaosod» hosted a solemn launch ceremony of the «Khaosod-Matichon World Cup 2018» campaign. During the campaign readers of «Khaosod» and «Matichon», which are parts of the same media holding, as well as their followers in social networks (over 14 million in total) will try to predict results of the FIFA 2018 World Cup games and take part in a lucky draw.
H.E. Mr. Kirill Barsky, Ambassador of the Russian Federation to the Kingdom of Thailand was invited to deliver welcoming remarks. He told the audience about the tantamount work accomplished by the Russian Government to make the forthcoming World Cup a truly unforgettable sports festival.
Top executives of the media-holding, numerous sponsors of the campaign, representatives of main local mass media, famous coaches, renowned athletes, sports commentators as well as players of the Thailand Women’s National Football Team attended the opening ceremony. Presence of several Thai TV celebrities (one of them, as he confessed to the Ambassador, is a fan of the Russian President Vladimir Putin) turned on the crowd. Among the participants of the show there were two young stars – a boy and a girl who won a trip to Moscow and tickets to the World Cup opening game on June 14, 2018 in the contest organized by McDonald’s.
All those present, regardless their personal preferences, unanimously promised to cheer for the Russian Football Team.